Interactive and Web Communications
Website creation and development
Research has shown a good website is essential for recruitment. Unlike years past, candidates are no longer waiting for a newspaper or journal ad to tell them where they should want to work. Today’s talent actively seeks out opportunities. A strong web presence is one of the fastest ways to improve the strength and quality of candidates you have applying for your open positions.
Web audio (podcast) and web video (vodcast)
Nothing humanizes your employment brand faster or better than hearing about your organization from its current employees. These heart-to-heart communications are some of the newest ways for you to promote your positive attributes to potential candidates.
Interactive Communications
The presence of interactive communication is key to the developing world of information seekers. Your candidates want to seek out and choose the information they want with ease and expect it to be available in a clear and concise way. Interactive storytelling does just that. Whether through e-marketing or e-learning, Zero-In’s solutions bring your story to life in a consistent, targeted and engaging way. Combined with other multi-media elements, your campaigns will prove dynamic and memorable. Platforms that can be used to deliver interactive content include:
- Web
- E-mail
- CD-Rom
- Portable USB drive
- Wireless devices
Banner Advertising
Search Engine Marketing
- Search Engine Optimization (SEO) - Google, Organic Search
- Paid Search (PPC-Pay Per Click) - Paid Search, Pay for placement
Web Marketing Analytics
- Google Analytics
- Webtrends
- Zero-In Campaign Tracking Administrative Tool
Social Network Marketing (SNM)
- Linkedin
- Facebook
- MySpace
- Twitter
- TwitterMyJobs
- Sermo
Email & SMS (Phone Text) Marketing
Online Public Relations
Other services include: