Zero-In Recruitment Marketing Articles Articles from Zero-In Recruitment Marketing. <![CDATA[Employment Branding - Social Media is the Message: Employment Branding - Social Media is the Message]]> In the 1960s, communication theorist Marshall McLuhan dedicated himself to determining the effects of new media on society. In the course of his work, McLuhan coined the expressions “global village” and “the medium is the message,” theorizing that the medium that carries a message is more apt to affect audience perception than the so-called message itself.

]]> Wed, 16 Dec 2009 09:45:51 GMT <![CDATA[Case Study - Geisinger Radiology Opportunities: Case Study - Geisinger Radiology Opportunities]]> Project Goal

Source candidates to fill three radiologist positions for a new facility that was currently under construction but needed to be staffed and ready to see patients immediately upon opening.

]]> Tue, 04 Aug 2009 11:05:55 GMT <![CDATA[Demonstrating Your Physician Recruitment Department’s Value to Executives: How to Portray Your Depar: Demonstrating Your Physician Recruitment Department’s Value to Executives: How to Portray Your Department as a “Revenue Generator” vs. “An Expense” ]]> Times are tight. Health care executives are curbing expenses and taking extraordinary steps to reduce external spending. Budgets are getting slashed. Nonmedical employees are more and more at risk of becoming casualties of the economy. It’s more important now than ever to speak a language that executives understand and respect. They need a revenue generator that will help their institution stay afloat — an expert they can trust. To become that expert, you need a sound knowledge of physician turnover rates, time-to-fill, and more.

]]> Tue, 04 Aug 2009 10:49:36 GMT <![CDATA[Don’t be afraid of change: New tools for better recruitment: Don’t be afraid of change: New tools for better recruitment]]> Do you know a single physician that doesn’t carry a cell phone? How many don’t have an email address? How many have no access to that crazy “Internet” contraption?

]]> Tue, 04 Aug 2009 10:44:14 GMT <![CDATA[Using media type to target your ideal candidate.: Using media type to target your ideal candidate.]]> Today, more than any time in history, we are seeing a distinct line drawn between the way young physicians (28-35) and more experienced physicians (36+) want to be recruited. With younger physicians being more comfortable with emerging and recently established communication platforms (web and text messaging), we are seeing a fundamental shift in recruitment marketing tactical trends.

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