News
July 07, 2008
AB&C Acquires Zero-In Recruitment Marketing
Wilmington, Delaware - Aloysius Butler & Clark (AB&C), a full-service marketing communications firm, announced today that Zero-In Recruitment Marketing(www.zeroinrecruitment.com) has become a division of AB&C.
Zero-In Recruitment Marketing has recruited physicians and nurses, as well as business and education executives; with impressive results. The company combines unique interactive media and web communications with branding, graphic design and writing and advertising to achieve measurable results.
“We’ve worked with Zero-In Recruitment Marketing on a variety of projects,” said John Hawkins, AB&C CEO and president. “Formalizing our relationship and making Zero-In Recruitment Marketing a division of AB&C allows us to offer additional recruitment marketing tools and expertise to our clients.”
“This partnership will open doors for both companies,” said Shawn Kessler, recruitment strategist for Zero-In Recruitment Marketing. “Our staff will benefit from working together with some of the brightest people in the industry at AB&C, and AB&C will gain expanded recruitment marketing services and expertise.”
AB&C (www.a-b-c.com) is a 37-year-old communications agency established in business-to-business and consumer marketing. The agency brings a fresh perspective to local, regional, national and international accounts in a variety of industries, including healthcare, finance, technology and life sciences. KFDunn, the life sciences marketing division of AB&C, provides a full range of communication services for the life sciences industry including clinical diagnostics, radiology, molecular diagnostics, biotechnology, bioinformatics, genomics, proteomics, drug discovery and biomedical products.
Zero-In Recruitment Marketing applies a full breadth of services to the fields of healthcare, executive and educational professional recruitment. Zero-In, the recruitment marketing division of Aloysius Butler and Clark (AB&C), combines interactive media and web communications with branding, graphic design, writing and advertising to recruit healthcare professionals, as well as business and education executives. Recruitment marketing is the science of identifying your employment brand and effectively refining and promoting that brand to achieve better recruitment results. Over the past five years, Zero-In has won numerous healthcare marketing and advertising awards. Most recently in 2007, the Association of American Medical Colleges (AAMC) awarded Zero-In with the coveted "Award of Distinction."