Articles

In the 1960s, communication theorist Marshall McLuhan dedicated himself to determining the effects of new media on society. In the course of his work, McLuhan coined the expressions “global village” and “the medium is the message,” theorizing that the medium that carries a message is more apt to affect audience perception than the so-called message itself.

Times are tight. Health care executives are curbing expenses and taking extraordinary steps to reduce external spending. Budgets are getting slashed. Nonmedical employees are more and more at risk of becoming casualties of the economy. It’s more important now than ever to speak a language that executives understand and respect. They need a revenue generator that will help their institution stay afloat — an expert they can trust. To become that expert, you need a sound knowledge of physician turnover rates, time-to-fill, and more.

Do you know a single physician that doesn’t carry a cell phone? How many don’t have an email address? How many have no access to that crazy “Internet” contraption?

Today, more than any time in history, we are seeing a distinct line drawn between the way young physicians (28-35) and more experienced physicians (36+) want to be recruited. With younger physicians being more comfortable with emerging and recently established communication platforms (web and text messaging), we are seeing a fundamental shift in recruitment marketing tactical trends.

Project Goal

Source candidates to fill three radiologist positions for a new facility that was currently under construction but needed to be staffed and ready to see patients immediately upon opening.